Web Analytics Specialist

About the role

We are looking for a detail‑oriented, data‑driven Web Analytics Specialist to join our remote team. You will turn complex web data into clear insights that guide strategic decisions, improve website performance, and boost conversion rates.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and manage easy‑to‑understand dashboards and reports using Looker Studio, Data Studio, or Tableau.
• Collaborate with marketing and development teams to design and execute A/B and multivariate tests.
• Audit tracking implementations regularly to detect and fix data gaps.
• Provide proactive, actionable recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Strong ability to interpret data, spot trends, and craft data‑driven narratives.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Adobe Analytics
• Looker Studio / Data Studio
• Tableau
• SQL (or similar query language)
• Basic HTML and JavaScript for tag implementation