National Marketing Manager

About the role

Promasidor is seeking a National Marketing Manager to lead the design, planning, execution and evaluation of all strategic marketing and communication activities across Guinea. The role ensures alignment between above‑the‑line and below‑the‑line initiatives while driving brand visibility and ROI.

Key responsibilities

• Control and analyse Bills of Material (BOM), pricing structures, promotions, new product launches and distribution policies.
• Negotiate and purchase media airtime, securing discounts and bonus placements.
• Develop annual marketing communication objectives, strategies and budgets.
• Plan and monitor an annual events and promotions calendar, ensuring adherence.
• Prepare monthly expenditure tracking and detailed activity reports.
• Conduct field audits to assess merchandising execution and branding compliance.
• Identify innovative promotional tools and continuously improve marketing assets.
• Maintain strong media presence and manage relationships with media houses.
• Provide strategic leadership to the marketing team to optimise ROI.
• Manage POSM inventory, ensuring quality at retail outlets.

Required profile

• Bachelor’s degree in Marketing or a related field.
• 8–10 years of progressive marketing experience, preferably in FMCG.
• Strong knowledge of current marketing trends and multimedia platforms.
• Excellent presentation, people‑management and leadership abilities.
• Solid understanding of public‑relations principles.
• Exceptional written and verbal communication skills.
• Ability to analyse research data and translate insights into strategic decisions.

Required skills