Sales Manager – Agro (West Africa)

About the role

We are seeking an experienced Sales Manager to lead growth and market expansion for our Agro Inputs & Agricultural Machinery division across West African markets. You will oversee sales operations, strengthen distributor networks, and build strong relationships with customers, partners, and institutional stakeholders.

Key responsibilities

• Drive sales of agrochemicals, fertilizers, seeds, agricultural machinery and equipment.
• Develop and manage distributor and retailer networks across assigned territories.
• Lead sales planning, order management, collections and inventory control activities.
• Manage government tenders and institutional sales opportunities.
• Plan product demonstrations, farmer engagement programmes and market development initiatives.
• Monitor market trends, customer needs and competitor activities.
• Lead and support sales teams to achieve business objectives.

Required profile

• Professional degree in Agriculture or a related field.
• 5–10 years of relevant experience in the agriculture/agro‑inputs industry.
• Strong understanding of agrochemicals, fertilizers, seeds and agricultural machinery.
• Experience in distributor management and channel development.
• Prior experience in African markets is preferred.
• Excellent team management, negotiation and presentation abilities.
• Fluent communication skills in English and French (mandatory).

Required skills

• Proficiency in Microsoft Excel and reporting tools.