YouTube Strategist – Remote Full‑Time/Contract

About the role

We are looking for a data‑driven YouTube Strategist to own and grow our channel presence. Working remotely, you will shape the end‑to‑end video content pipeline, from concept to performance analysis, to turn the channel into a high‑performing brand engine.

Key responsibilities

• Develop and execute long‑term channel strategies aligned with business goals, optimizing for YouTube search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value content opportunities.
• Guide writers, videographers and editors, ensuring titles, descriptions, tags and thumbnails maximize click‑through rates.
• Monitor key metrics (retention, CTR, watch time, subscriber growth) using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube videos across the marketing ecosystem.
• Identify and pursue monetization options, brand sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong ability to interpret YouTube Analytics data and turn it into strategic content decisions.
• Excellent storytelling sense, visual branding, thumbnail design and video pacing.
• Outstanding written and verbal communication for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio